mitafrika
Business Forum

March 20th 2020 at Meistersingerhalle in Nuremberg

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About “mitafrika Business Forum”

What could be the contribution of African entrepreneurs in the diaspora in strengthening trade relations between Africa and Germany for a sustaibale mutual socio-economic propserity?
Africa is a continent with many opportunities, unfortunately German companies are still hesitant to tap the dynamic market.

mitafrika is an initiative of NIfA (Nuremberg Initiative for Africa), which was founded to raise awareness so that the full potential of business opportunities in African countries can be exploited by German companies. You can find more about NIFA here.
with Africa:

  • contribute to strengthening the role of the African Diaspora in Germany so that it can position itself as a bridge-builder for sustainable trade relations between Africa and Germany.
  • bring German SMEs and African entrepreneurs in the Diaspora together and promote a joint approach to the African market.

The event “mitafrika ||| Business Forum” will be held with the support of the Nuremberg Chamber of Commerce for Middle Franconia and under the patronage of Dr. Gerd Müller, Federal Minister for Economic Cooperation and Development.
The “mitafrika || Business Forum” will take place on March 20, 2020 in Nuremberg.
The “mitafrika || Business Forum” is the prelude to further events that are specifically geared to countries and regions.
Renowned keynote speakers and panelists (see list below) have confirmed their participation.

The language of the event is German.

You can find the full schedule here

MITAFRIKA
BUSINESS FORUM

What does Africa offer for German small and medium-sized enterprises?

Germany’s perspective on the African continent is distorted: The focus is on wars and crises, disasters and diseases. Yet unnoticed by the general public, many African countries are experiencing an unprecedented economic boom and innovation surge. On his trips to many African countries, Christian Hiller von Gaertringen has observed the emergence of a new, self-confident middle class: Countless start-up companies are operating successfully, training conditions have improved, sometimes massively, and there are completely new opportunities for advancement. The German economy runs the risk of missing this upswing with all its opportunities for new trade relations. – A plea for genuine economic cooperation instead of development aid.

Is Africa’s potential really great? Why Africa? Which business areas are particularly attractive for German companies? What needs to be done to provide better access for German companies in Africa? What are the risks?

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The role of diasporas in building sustainable economic relations with Africa

The past decade has changed both perception and reality in Africa. Companies are thriving; from telecommunications and banking to agriculture and mining, attracted by the continent’s emerging middle class and natural resources. Despite the challenges, the continent has become a beacon of hope and part of the solution to a world facing ever-increasing challenges. Africa has the potential to be the world’s largest growth driver in the coming decades, but unfortunately German companies are still hesitant to enter this dynamic market.
What contribution can African companies in the diaspora make to sustainable mutual socio-economic prosperity in relations between Africa and Germany?
What are African companies in the Diaspora doing to change the distorted picture of the African continent?

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Event Schedule

Welcome word from NIFA and MITAFRICA

01:00 PM - 01:05 PM
Mr. Larba Nadieba, spokesman of mitafrika and deputy. Speaker of the Nürnberg Initiative for Africa welcomes the participants on behalf of the mitafrika Initiative and NIfA.

Welcome speech from the IHK Nuremberg for Middle Franconia

01:05 PM - 01:10 PM
Mr. Markus Loetzsch, General Manager of the IHK Nuremberg for Middle Franconia welcomes the participants on behalf of the IHK.

Keynote speech by Mr. Michael Krake (on behalf of the Federal Minister, Dr. Müller)

01:10 PM - 01:35 PM
Keynote speech by Mr. Michael Krake, Head of Economics, Trade, Employment and Digitisation at the BMZ – representative of the patron and Federal Minister, Mr. Dr. Gerd Müller

Keynote of Christian Hiller von Gaertringen

01:30 PM - 01:55 PM
What economic trends are driving development in Africa? Which business areas are particularly attractive for German companies?

Panel 1: Why Afrika?

01:55 PM - 02:40 PM
Is Africa’s potential really great? Why actually Africa? Which business areas are particularly attractive for German companies? What needs to be done to provide better access for German companies in Africa? What are the risks? Panelists: 1) Christian Hiller von Gaertringen 2) Rosine Annick Michelis 3) Marc-Peter ZANDER 4) Moses ACQUAH Moderator: Georg Escher

BREAK

02:40 PM - 02:55 PM
Kaffeepause

Keynote of Francis Kéré

02:55 PM - 03:20 PM
How can bridges be created and strengthened to promote a sustainable economic relationship between Africa and Germany?

Panel 2: Roleof Diaspora

03:20 PM - 04:00 PM
What contribution can African companies in the diaspora make to sustainable mutual socio-economic prosperity in relations between Africa and Germany?
Panelists: 1) Francis Kéré 2) Edith OTIENDE-LAWANI 3) Larba NADIEBA 4) Mr. Michael KRAKE; Moderator: Gilles Komi MAGLO

BREAK

04:00 PM - 04:15 PM
Kaffeepause

19 years in Africa: what lessons did we learn as a Phaesun company?

04:15 PM - 02:45 PM
19 years in Africa: what lessons do we learn as a Phaesun company? Tobias Zwirner, Managing Director of Phaesun gmbH presents 19 years of activities of his company in Africa.

The BMWi's Africa business network

04:45 PM - 05:15 PM
Mrs Britta Ziemann, Head of the Business Network Africa Office of the Federal Ministry of Economics and Energy presents the network.

Closing words of the IHK Nuremberg

05:15 PM - 05:20 PM
Closing words of the IHK Nuremberg

Summary of the recommendations

05:20 PM - 05:25 PM
All the recommendations of the day are summarized and presented by Mr. Andre Noubissi (co-founder of mitafrika).

Final word from NIFA and MITAFRICA

05:25 PM - 05:30 PM
Caroline Mwangi (co-founder of mitafrika) will give the closing words of NIFA and MITAFRICA.

Sponsors and Partners

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Reduziert

45€
Discounted
Reduced registration fee for students and people with disabilities

Normal

75€
Standard
Standard participant

Gruppe

120€
Groupe
Registration fee for a group with two participants

Meistersingerhalle, Münchnerstr. 21, Nürnberg

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